Observations || Stories || Ideas

This article was first published on MarketingBuzzar.com A housewife, better to be called as the homemaker has come from a humble background living a lifestyle somewhere revolving around frugality all through her childhood and adolescence. She got married in her early twenties and she expected a better life hereafter. But problems continued. She couldn’t buy what she desired and aspired because of limited bandwidth to spend money the way she wished. Evidently she had children whose future, according to her depended upon her ability to cut-down costs. She had to care about the rising daily expenses and then decide when a big ticket purchase like Television, refrigerator, music system or washing machine had to be made. One aspect that I am interested in presenting is her introduction to technology. Probably the first introduction to technology was to home appliances like mixer, washing machine, refrigerator, vacuum cleaner; mostly related to what was supposedly her domain- kit